Salon studios should offer more than adequately made hair and give clients the best experience possible. Regardless of how well a client's hair is done, if the overall customer experience isn't pleasing, they may never return. This article will explore easy ways to improve client experience in your salon studio.
Create the Perfect Ambiance
Making the first impression is critical to client retention in sales and marketing. The moment a client enters your studio, they should feel comfortable. Little details can create the right ambiance for your salon studio. Also, you have someone receiving your clients when they walk through your door. Whatever you can make your customers feel at home should be encouraged.
Have an Efficient Communication System
People hardly tolerate poor communication. Clients want to deal with a fast website with an efficient booking system that allows them to make modifications. Adopting a call or email system for confirming appointments can reduce the number of clients who miss appointments. There are several software management systems you can use to send reminders. You should also have an efficient feedback system that allows your clients to tell you what they think about your service and how to improve it.
A quick look at some of the salons excelling out there will show you that most offer their clients complimentary refreshments. You can turn first-time clients into loyalists by simply giving them mind-blowing experiences. Consider stocking your mini-fridge with drinks and snacks so that your customers can choose from them.
Also, you could get a liquor license and make unique cocktails for your clients if your city permits. The good news about this strategy is that it doesn't have to be expensive, as you can easily make affordable cocktails like mimosas.
Adopt a Reward System
Every growing business aims to acquire new clients, but client retention is the real secret to sustainable growth and profitability. A reward system helps turn your returning customers into loyal customers. Doing this will show them you care and encourage them to refer you to others.
In the U.S there was about 89.52 billion dollars worth of commercial real estate in 2018. This means that many people are probably looking for an excellent salon experience. If you want to learn more about how to enhance the client experience in salon studios, contact us today.