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Four Ways to Make Your Salon a Cut Above the Rest

Take a look at what you need to know if you want your rental hair salon to rise above the rest.

The salon business is booming and it shows no signs of slowing down. Between 2010 and 2020 the number of open salon positions was expected to rise by 16%, and that number is only growing. While these growing numbers are encouraging, with so much competition from other hair salons, it can be hard to stand out of the crowd and draw in new clientele. If you want to rise above the rest, here is what you need to know.

1. Staying Up-to-Date with Social Media

In today’s digital age, social media is one of the most important tools that businesses can utilize, and staying updated with top-notch content can be just as valuable as ensuring a great customer experience. Because of this, you need to ensure that your social media feeds are regularly updated and that you respond and interact with potential customers who reach out. Salon studios can make use of highlighted before and after photos of featured clients, as well as articles or images of the season’s latest cuts and colors. This helps demonstrate your salon’s talent, while also helping you reach a wider audience. This exposure can help bring new clients in and from there you can wow them in the chair and keep them coming back for more!

An In-Studio Aesthetic

A boring drab interior isn’t going to do you any favors, and it can be a bad first impression for new customers who walk through the door. To prevent this, you can transform your rental hair salon space into a unique space with a memorable aesthetic. You should create a design that shows off who you are as a business, while also highlighting what makes your salon a cut above the rest. For example, a posh neutral color salon can convey a sense of elegance while a punchy colorful scheme can send a fun modern message.

3. Demonstrate Environmental and Social Awareness

A lot of people are environmentally conscious today, and they want a salon experience that aligns with these views. Make sure that your rental hair salon space makes use of water-saving technology, sustainable products, recycling, and less paperwork. Today, digital is the way to go, and this can also help you build a faster and easier method of booking and checking-in clients. Having online booking and mobile check-in can also help minimize contact and ensure that your salon can meet any social distancing mandates that might be in place in your area. It can also help minimize the number of walk-ins that could lead to too many people and not enough social distancing. While these measures will hopefully not be needed for long, it is still something to keep in mind when thinking about sustainability and awareness.

4. Create a Memorable Experience

Last, but certainly not least, is creating an experience that will keep your clients coming back consistently. While salons serve the purpose of ensuring everyone has access to well-maintained hair, you’re not going to get far if the customer doesn’t have a great time in the chair. Cultivating customer loyalty takes — not only great haircutting skill — but also great communication and understanding. No matter how great your rental hair salon space looks you need to make sure that you can back up the welcoming environment with equally welcoming interactions as well.

Rental hair salon spaces offer a great deal of freedom to hairstylists; however, if you’re looking to stand out from the competition you have to be on your A-game. By making the most out of your online presence and your in-salon interactions, you can help create a loyal client base that wouldn’t dream of going to anyone else but you.