If you have recently established a hair salon space, one of your most important goals should be attracting new clientele. This is what will enable you to keep the doors open and make profits. Unfortunately, the hair salon business is a very competitive industry, and there are more than 80,000 establishments with combined annual revenue of about $20 billion. Read on to learn what you can do to get your fair share of these profits.
Create Your Own YouTube Channel
Most people are aware of social media marketing strategies, but they may neglect the gold mine that is YouTube. While it can undoubtedly be time-consuming to create video content, the rewards are definitely worth it. Creating videos will showcase your talent and the style and tone of your salon. This will make people want to visit and find out more about what you offer. YouTube is a platform that has almost two billion daily users, so you can surely benefit greatly from it. The trick is to post videos of your stylists displaying their various talents and highlighting their take on popular hairstyles. You can also include tutorials for people to practice at home. This will establish you as an authority in the industry, as well as show that you are client-oriented, and by doing so your hair salon space will reap the benefits.
Utilize Google My Business
You can't afford to not tap into the “salons near me” searches. It is crucial to ensure that you show up whenever people near you are looking for a hair salon space to visit. By having a Google My Business listing, you will be able to do that and so much more. The listing will show people directions to your space, pictures of your styles, and your opening hours, among other things. When you create this listing, you must ensure that the information listed on it is accurate so that people don't end up getting lost while trying to find you.
Improve Your Social Media Presence
Most people spend a lot of time on social media nowadays, and you should take advantage of this. The best way to ensure that you stay connected to your audience is to be active on social media and to be responsive as well. You'll want to put a lot of energy into ensuring that your profiles on platforms like Instagram are clean and presentable. This way, you will capture the attention of your prospective clients. By the time they try to contact you, they will already know that your services are top-notch.
These are some of the methods that you can use to market your hair salon space. You should use a combination of all these tactics to ensure that you get as many new clients as possible. If you are struggling to get new clients for your hair salon space, we can help! Contact us today to discuss how best to get your business seen and heard.